Setting Up Your Circulation Management Systems
Verified Audit Circulation As a new publication, there are several things you will want to do in order to establish your magazine in the marketplace. Managing your clients (subscribers) and tracking...
View ArticlePeriodical Postage Budget Basics
Matthew Morrone All this talk of rate cases and postal reform is a reminder that budgeting is just around the corner. To make that task easier, you should have a budget model ready so that you can...
View ArticleHow To Create An Online Newsroom The Media Will Love
Bill Stoller This article contributed by Bill Stoller "the Publicity Insider" demonstrates the value for companies in making their media resources available online. The importance of making it easy...
View ArticleResource Focus: Foster Reprints
Magazine Launch Staff Contributor FosteReprints specializes in assisting publications to generate additional revenue through reprint program development, reprint sales, marketing and consultation. off...
View ArticleMagazine Printing
Magazine Launch Staff Contributor Are you ready to print your magazine? For new publishers not familiar with magazine printers and the mammoth iron presses used in commercial print operations we hope...
View ArticleMagazine Printers
Magazine Launch Staff Contributor For magazine printing services, see the industry leaders in ourMagazine Printing & Production Directory. For the full resources directory click here. off read more
View ArticleDigital Magazines
Magazine Launch Staff Contributor This article contains recent news and resources related to online digital magazine editions. Additional notes and resources will be posted here when available to...
View ArticleCopyright Rehab
Magazine Launch Staff Contributor It’s the dirty word that creeps in the way of some of our most brilliant shots. The perfect suit making the deal at the Commodities Exchange, Shamu midair or your...
View ArticleThree Easy Ways To Know Thy Publishing Competitor
Ernest F. Oriente "The Coach" “Did you hear what our competitor is doing?” This question has caused many publishing company and advertising sales professionals to freeze in their tracks. What about...
View ArticleMagazine Design Resources
Magazine Launch Staff Contributor For magazine design services, see resources in ourMagazine Design Directory. off read more
View ArticleMagazines in The State of the News Media 2006 Report
Magazine Launch Staff Contributor The State of the News Media report contains a detailed section focused on news magazines with information, charts, and references providing insights about trends in...
View ArticleThe 10 Most Common Publicity Mistakes - Don't Sabotage Your Success!
Bill Stoller The number one rule of being successful in the world of publicity (or in just about any other field, for that matter): Don't sabotage your efforts with dumb -- and easily correctable --...
View ArticleSecrets of Starting a Magazine
Magazine Launch Staff Contributor Don't miss this excellent article by Steve Cooper for insights of the secrets to what it really takes to start and run a magazine (Entrepreneur.com - MSNBC.com) off...
View ArticleE-mail Newsletter Delivery - 10 HTML Tips for Publishers
Loren McDonald If E-Mail Clients Mangle Your HTML... Fix It!Does your email newsletter contain a text link that directs readers to a Web version if they can't read the content in their email clients?...
View ArticleStarting an Online Magazine Web Presence - eZine and Online Magazine Formats
David Blankenship From the Online Magazine format to represent an "online only" electronically published publication to a print Magazines' website, there are many ways to start your online presence....
View ArticleHow to Talk About Increasing Prices
Jenae Rubin Did your rates go up this year? Are you concerned about how your customers are going to take it? Are you having a hard time passing along the increase? off read more
View ArticleThe 10 Commandments of Press Releases
Ben Stoller In baseball, it's said that you know an umpire is top-notch when you never notice his presence. If he's doing his job, he won't call attention to himself in any way. It's much the same for...
View ArticlePublishing a magazine may seem like a dream, but these entrepreneurs made it...
Nichole Torres Want to be at the helm of the next Vogue, Car and Driver, Field & Stream or Entrepreneur magazine? There's nothing like the exquisite joy of seeing your name on a newsstand,...
View ArticleSome Internet Legal Resources for Magazine Publishers
Linda Gardiner "I can't understand how anyone gets through the day without a law degree" - Ruth Gundle, Eighth Mountain Press Publishing a magazine exposes you to a host of legal responsibilities....
View ArticleWho Funds Magazine Startups?
Cheryl Woodard Samir Husni and I wrote the two most widely distributed books about starting new magazines. Mr. Husni is a journalism professor at the University of Mississippi. I am a co-founder of...
View ArticleMagazine Websites: FIPP study of success for publishers online in 2005
Magazine Launch Staff Contributor FIPP has completed a second study of successful websites operated by consumer magazine publishers around the world following a survey in 2003. Many of these sites...
View ArticleStartup Article by The Surviving Small Press: Starting a Magazine
Tom Person Since Fall I've noticed many of the requests that come in for sample newsletters are from people either thinking about or actually getting started in magazine publishing. The most frequent...
View ArticleMagazine Startup Costs
Magazine Launch Staff Contributor We are currently preparing a resource for the key costs associated with starting a new magazine publication. These will be relative financial estimates and business...
View ArticleTechnology: Finding Freelance Programmers
Ryan Underwood Margo Redfern's first attempt at building a website was a disaster. In 2007, she started a business, FlattenMe.com, to sell personalized children's books and cards. To build the site,...
View Article10 keys to a homepage takeover ad that works
Michael Estrin Article Highlights: * Takeovers that begin quickly with non-static creatives are most effective * A takeover is an event so the creative better be out of the ordinary *...
View Article5 major hurdles for email marketing
Susan Kuchinskas Article Highlights: * Deliverability continues to get worse * Social media is fundamentally changing how people use email * Email marketing must adapt for new technologies and...
View ArticleBe Very Afraid of Scareware
Minda Zetlin Confronted with a message like this, most computer users feel compelled to take urgent action. Fortunately, instructions for what to do are right in front of them: click on a box to scan...
View ArticleFour Ways to Increase the Urgency Needed for Change
by John Kotter Most organizations fail. The vast majority of new restaurants don't survive two years. Over 90% of the car companies that existed in the early 1900s were gone by the 1940s. At least a...
View ArticleDrive Traffic to Your Business Blog
By Michelle V. Rafter You won’t get any business from your company blog if nobody knows about it. To reach its full potential, a blog needs traffic. To get visitors, use a mix of old-fashioned...
View ArticleTips and Tricks for Video Landing Pages
Amanda MacArthur If there’s one common discussion on things to test with your landing pages, it’s whether or not to use video. Those in industries other than publishing have the most use for video,...
View Article10 signs you don't understand web analytics
Nicole Rawski Article Highlights: -Focusing on business objectives and KPIs is key -Refine your dashboard and look beyond the "hits" -Tag your individual campaigns and test continually Featured read more
View ArticleHow to Keep Your Email Inbox Under Control
David Silverman A reader recently asked me, "How do you deal with an incredibly full inbox that makes you feel like a jerk?"I'm happy the question asks, "how do you deal." An inbox is as personal a...
View ArticleGet the most out of your welcome email
Mary Kathleen Sullivan Article HIghlights:* Use your emails to offer a glimpse of your website * If you have multiple offers, send more than one message * Personalize the message as much as you can...
View Article6 Stupid Media Planning Mistakes
Jim Meskauskas Article Highlights:* You have to articulate what each medium is supposed to do, and for whom it is supposed to do it * Don't ignore your audience, and don't heavily rely on technology *...
View ArticleSeven Reasons Why All Your New Information Products Should Be Digital
Don Nicholas It’s imperative that you begin now to create the digital products that will eventually replace your physical productsThe last 15 years in the publishing industry have seen a revolution in...
View ArticleHow To Avoid SEO Failure
Michael Estrin * Marketers need to be cognizant of what their search information tells a prospective visitor * Choose your keywords wisely and make sure they appear on each page * For each 200-250...
View ArticleRecession Leadership: On Sinking the Boat, Missing the Boat, and Rocking the...
Bill Taylor For months, I have argued that a down economy can be a great opportunity for companies to try something different or start something new. I don't mean to minimize the pressures and...
View ArticleNorm Brodsky: When Negotiating, Always Listen Before You Speak
Norm Brodsky Mike Baicher came to see me recently. If his name rings a bell, it's because I've written about him several times. He first approached me more than 12 years ago, looking for advice about...
View ArticleHyatt's Random Acts of Generosity
Rob Walker In the days ahead, managers and employees of the Hyatt hotel chain will be doing favors for some of their customers. Maybe they always did them, but these favors will be different: they...
View ArticleOn the Web, Thinking Small Pays Off
Harry McCracken For 13 years, I was privileged to serve as an editor at PC World magazine, the last four of which I spent as editor-in-chief. PC World’s success in print and online provided me with...
View ArticleCRM: Software as a Customer Service
Karen M. Kroll The availability of customer relationship management packages for the small and mid-size business market is growing, particularly in the on-demand or software-as-a-service models....
View Article7 Steps for Launching your Email Program
Spencer kollas -After you've set your goals, investigate the necessary tools for accomplishing your campaign goals -Know your recipients, whether you acquired their information yourself or through a...
View ArticleHow to Revise an Email so that People will Read it
David Silverman "People think that the first draft is the big event and that revision is cleaning up afterward. But the first draft is really setting up the chairs, tables, and cups, and revision...
View ArticleTo Lead More Effectively, Increase Your Self-Confidence
John baldoni "How can I feel confident when I am speaking?" asked a participant in a recent workshop I conducted. While the question was specific to public speaking, the answer I gave is relevant to...
View ArticleYes, Your Social Media Strategy Needs Design
David Armano In nearly every conference room across the business landscape it's inevitable that at some point the phrase "social media" enters the discussion. Marketers, PR and salespeople are among...
View ArticleThe key to unlocking web video's potential
Daisy Whitney There are literally 25 to 30 different types of online video ads - Online video needs a scalable third-party ad-serving solution - Standards won't emerge without field trials of ads and...
View ArticleIn a digital world where everything seems free, how will anyone make money?
Scott Canon While this story pretends to be about things becoming free, that’s only in the sense of free samples; buy one, get one free; bare bones for free in hopes of selling the deluxe version;...
View ArticleMagazine Publishing Concepts You Must Understand
Shipped Worldwide from the USA When you first start a magazine publishing business expect to face the pressure of competing against those magazines that have been in the industry for years and also...
View ArticleValuable Customer Insights Via Search Engine Tools
Patricia Hursh Forget about your SEO investment. Disregard your PPC budget. B2B marketers should be asking themselves, “Am I getting all I can from search engines... for free?” Consider this:...
View ArticleIt's The Customer Experience, Stupid!
Ryan Deutsch Email service providers are blanketing the world with services and technology. I am a true believer that marketers must engage consumers via email and social channels and must do so in a...
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